Blue Cross Blue Shield of Michigan
Marketing Project Consultant (Marketing)
This position will lead marketing and communications for UAW retirees. The marketing project consultant will step into the shoes of a UAW retiree to ensure a deep understanding of the customer. They will develop annual communication plans for UAW retirees and collaborate with teams – communications, research, digital experience, data & analytics and others – across the organization to bring initiatives to life. This role oversees and/or develops content for the UAW retiree website, direct mail, open enrollment materials, benefit booklets and guides, engagement campaigns and other communications.
Accountable for and manages the development, implementation and ongoing maintenance of project(s) with moderate to complex scope and deliverables. Project scope is at least two years planning to implementation and may impact one or more business unit/function. Project scope typically impacts one or more of the following: process, system, function, product and/or service.
" Qualifications"
Department Requirements: