The Urban Institute
Senior Director for Brand and Audience Engagement (Office of Communications) (Media)
About Urban Institute:
At the Urban Institute, we believe in the power of evidence to improve lives and strengthen communities. As a nonprofit focusing on social and economic policy, our researchers and policy entrepreneurs open minds, shape decisions, and identify transformative solutions to the most pressing issues of our time.
To open minds, shape decisions, and offer solutions through economic and social policy research.
Collaboration, Equity, Inclusivity, Independence, and Integrity
For more information on the Urban Institute, please visit https://www.urban.org.
Central to Urban's mission is fostering a truly inclusive community that ensures ongoing relevance to a changing world. The Senior Director for Brand and Audience Engagement will oversee the planning, development and execution of the Urban Institute's marketing, branding, engagement and advertising initiatives. The candidate will play a vital role in expanding the Institute's audience, with responsibilities ranging from market research to promotions strategy.
Reporting directly to the Vice President and Chief Communications Officer, the Senior Director for Brand and Audience Engagement will be responsible for increasing visibility, engagement and impact by ensuring the Institute's research, products, publications, and services are distributed and engaged with by audiences across multiple channels. Using market research, product marketing, marketing communications, and advertising innovations, the Senior Director for Brand and Audience Engagement will create and execute high-impact campaigns to reach audiences, exploring new communications strategies, tools, and platforms.
What You'll Do:
Brand Strategy and Management
Undertake market research and lead segmentation and targeted communication strategies to expand engagement in Urban's research, products, publications, and services.
Administration & Partnership Cultivation
Audience Engagement & Digital Marketing
Who You Are:
What You'll Experience:
No matter your role with Urban, you will contribute to meaningful work that makes a difference for people and communities across the country. And whether you call the Washington, DC area or elsewhere home, you can expect to be part of a welcoming and hybrid workplace. We are committed to cultivating a community and working in a manner defined by collaboration, equity, inclusivity, independence, and integrity.
Urban's greatest asset is our people.
Urban is committed to supporting our staff's physical, emotional, and financial well-being through a robust benefits package for yourself, eligible dependents, and domestic partners. It includes generous paid time off, including nine federal holidays, medical (including prescription), dental and vision insurance, and transit benefits.
Urban is unique in that we offer 403(b) retirement plan participation immediately after you're hired and a generous employer contribution after five months of service and 1,000 hours, with immediate vesting. You'll also have access to a health advocate, personal finance coaching, an Employee Assistance Program, and educational assistance for undergraduate and graduate degree programs.
As a federal contractor, Urban will comply with Executive Order (EO) 14042 that requires federal contractors, subcontractors, and their respective employees to comply with Covid-19 vaccinations. All Urban Institute employees must be fully vaccinated against Covid-19 by Januray 18, 2022, and comply with masking and distancing requirements, regardless of responsibilities or work location. New hires must also be fully vaccinated before starting work.
Employees may request exemption from vaccination against COVID-19 based on either a medical condition or a sincerely held religious belief that prevents them from being vaccinated. Where such an exemption is approved, Urban will discuss with each employee potential accommodation.
The above statements are intended to describe the general nature and level of the work being performed by the people assigned. This posting is not an exhaustive list of all duties, responsibilities, and requirements. Urban management reserves the right to amend and change duties, responsibilities, and requirements to meet business and organizational needs as necessary.
The Urban Institute is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified candidates will receive consideration without regard to race, color, religion, national origin, gender or gender identity, age, marital status, personal appearance, sexual orientation, veteran status, pregnancy or family responsibilities, matriculation, disability, political affiliation, or any other protected status under applicable law.
We are committed to equal employment opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. If you have a physical and/or mental disability and are interested in applying for employment and need special accommodations to use our website to apply for a position, please contact Human Resources at email@example.com. Reasonable accommodation requests are considered on a case-by-case basis.