Marketing Specialist (Remote) (Finance)

The Marketing Specialist will be an integral part of the Marketing Department and responsible for various

initiatives including managing social media channels from content creation to execution, assisting with event and

conference logistics, collaborating on content development for the company website, ensure data integrity within

the company's CRM, HubSpot, develop pipeline reports and dashboards to provide insights into sales performance,

help establish automated sales processes through platforms including Clay, Smartreach.io, and others, and other

duties as assigned.

The ideal candidate will have experience and a passion for increasing brand awareness with unique, compelling

content through social media and other digital avenues, be highly organized, self-motivated, and eager to learn in

a fast-paced environment on a small, but highly effective Marketing team.

• Manage social media platforms from content creation to execution
• Organize and maintain calendar for company events across various departments
• Contribute to content creation for company website
• Ensure data integrity within the CRM system by implementing and maintaining data quality standards,
• performing regular audits, and overseeing data cleansing initiatives.
• Using CRM capabilities, identify opportunities for further business development efforts. Implement
• automation and workflow solutions to increase efficiencies.
• Use available tools to source lists of leads for automated business development campaigns to various
• target audiences
• Manage and maintain reoccurring automated campaigns by sourcing new contacts on a weekly basis.
• Implement mass email business development campaigns using automation tools based on company
• needs and new initiatives.
• Segment existing CRM contact into segregated lists based on target audiences and client objectives.
• Create and maintain reports and dashboards to provide actionable insights to various stakeholders.
• Analyze CRM data to identify trends and opportunities for improvement.
• Assist Sales Department on specific marketing requests including promotional materials, social media
• posts, etc.
• Assist in design of company creative content
• Support Director of Marketing in establishing and developing marketing strategy
• Additional task or responsibilities as required