Digital Marketing Associate (Finance)
Timberline is an award-winning company serving Colorado Springs and the surrounding areas, Creating a Little Bit of Heaven for 40 years. Through our 5 companies we offer a full range of services from landscape design & maintenance, snow removal, wholesale aggregate materials & trucking, trail building & maintenance and stormwater management & erosion control.
This position works under the direction of the Marketing Manager. The primary function of the Digital Marketing Associate is to implement a variety of marketing initiatives for multiple business units. The position is responsible for attracting target customers and projects through short and long form content creation, primarily through social media avenues. This role will interact with social media fans across multiple entities.
Focused in Social Media
DUTIES & RESPONSIBILITIES
Curate, schedule & manage social media content on social platforms such as Pinterest, Facebook, Google MyBusiness, Instagram, LinkedIn, Twitter, NextDoor, YouTube, and TikTok
Capture photos and video of in progress/completed projects in the field as needed
Create & manage paid advertisements across social media platforms
Monitor social media accounts and respond to customer comments and inquiries
Manage outreach and communication with other entities on social media to uphold company reputations and generate new avenues of work
Track and provide analytic reports for social ad campaigns, social media performance and key performance indicators using tools such as social media Insight, Google Analytics and Semrush
Perform basic website management such as image updates, content additions, and creation of additional webpages to increase organic SEO performance
Support Business Unit Leaders and Department Heads with graphic design and informational materials requests
Partner with Managers and HR in preparation for conferences, trade shows, seminars, and recruiting events (including attending some events)
Partner with HR to market company culture and recruiting efforts
Attend career specific and/or industry related training and seminars
Monitor industry trends and competitor marketing activities
Coordinate materials for special events and projects
Responsible for specified tasks as delegated by Marketing Manager and CSO
PHYSICAL DEMAND & WORK ENVIRONMENT
Fast-paced, fun and casual office environment
Occasionally required to stand, stoop, kneel, crouch, bend and lift/move up to 25 lbs.
Job is primarily an indoor office setting, on occasion may require that you be outdoors and/or on location
