Temporary Marketing Associate (Marketing)

Job Summary
The overall purpose of this position is to assist in promoting IEEE Computer Society products and programs to a wide variety of audiences. The incumbent in this position is primarily responsible for content and campaigns that generate engagement, conversions, and leads across a variety of mediums. The role reports to the senior marketing manager and does not manage any direct reports. This position works under minimal supervision.

Key Responsibilities

• Write, schedule, and execute marketing campaigns for internal and external stakeholders about CS products and features.

• Create product collateral (e.g. sales enablement documentation, case studies, product videos, website copy, webpages, blog posts, Quora/forum responses, email communication) to articulate the benefits of our products to the world

• Create banners and video content using Canva templates

• Inform external partners of product information and provide sample content to outside channels and platforms.

• Develop and manage plans for product outreach and marketing

• Assist all departments and relevant volunteers as needed with administrative tasks, website updates, volunteer interviews, campaign promotion, and other tasks as needed

• Write marketing copy for print and online promotions, ad words, landing pages, and marketing copy.

• Develop and execute on campaign planning for digital marketing campaigns as assigned.

• Define requirements and resource needs, plans, and executes new campaigns, as assigned

• Ensures that all messaging and communications, both with internal and external audiences, is consistent

• Assist in creating and updating website content, as assigned.

Education

• Bachelor's degree or equivalent experience in Marketing, Advertising, or Communications Req

Work Experience

• 2-4 years in search engine, digital, or inbound marketing. Req
• Previous experience in digital marketing, product marketing, and/or product management. Req

Skills and Requirements

• Extremely organized and great at prioritizing and managing deadlines.
• Excellent written, interpersonal, communication and public speaking/presentation skills.
• Bonus experience and skills include Adobe Creative Suite and blogging.
• Familiarity with content creation for digital platforms is strongly desired.
• Must have demonstrated organizational skills and the ability to work independently and on multiple projects simultaneously.
• Must have excellent writing skills, and be skilled in writing correspondence, reports, progress reports, emails, and Web content pages
• Proficiency in content management systems. You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action.
• Prefer working in a collaborative, cross-team capacity. This role requires work across functions and departments. Requires constant interaction with teammates, partners, and prospects.
• Must have working knowledge of online platforms like WordPress and SEO concepts

Other Requirements:
As defined in IEEE Policies, individuals currently serving on an IEEE board or committee are not eligible to apply.

PLEASE NOTE: This position is not budgeted for employer-sponsored immigration support, this includes all persons in F (both CPT and OPT), J, H, L, or O status.

For information on work demands and conditions required for this position, please consult the reference document, "Physical, Mental, and Work Environment Standards for IEEE Positions." This position is classified under Category I - Office Positions.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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Disclaimer: This job description is proprietary to IEEE. It outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management's right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons.