Product Marketing Manager (1684) (Finance)

About Coresite

At CoreSite, we empower a more connected future through high-performance data centers and interconnection solutions. Recognized as a trusted partner in digital transformation, our strategically located facilities and innovative services enable businesses to connect, collaborate, and grow in an ever-evolving technological landscape.

Our culture is defined by operational excellence and a relentless drive for innovation. We foster a collaborative environment where every team member is valued, wins are celebrated as a team, and ownership is part of our DNA. At CoreSite, we're not just building state-of-the-art infrastructure-we're creating a community of forward-thinkers committed to solving complex challenges and delivering exceptional customer experiences.

At CoreSite not only are we Committed to Excellence, but we also Build Connections, Own It, Do the Right Thing, Have Fun, and Win as a Team. Join us and be part of a team that is shaping the future of digital infrastructure while nurturing your professional growth and success.

Product Marketing Manager Role:

As a member of the company's Marketing team, the Product Marketing Manager will play a key role in driving go-to-market (GTM) strategy and accelerating the adoption of CoreSite's interconnection products. This position operates at the intersection of Product, Marketing, Sales, and Engineering, and requires a strong grasp of both customer needs and technical capabilities.

The Product Marketing Manager will act as a product and marketing expert, translating insights from prospects and internal teams into impactful initiatives that generate pipeline, support sales, and drive successful product launches. The Product Marketing Manager will bring a passion for technology, a strategic mindset, and a strong focus on audience segmentation and targeting to help shape and execute CoreSite's marketing efforts.

Duties:

• Serve as the product expert, collaborating closely with Product, Engineering, Sales, and the broader Marketing teams to ensure alignment and consistency in messaging and strategy.
• Develop clear, compelling, and effective sales and partner enablement training materials (e.g., battlecards, demos, presentations, FAQs, and training) that simplify CoreSite's complete suite of interconnection solutions for non-technical audiences.
• Establish and maintain a competitive intelligence program that informs GTM strategy, shapes product positioning, and empowers Sales with data-driven, actionable insights.
• Drive cross-functional alignment between Marketing and Sales, ensuring product marketing programs support pipeline generation, sales engagement, and new customer acquisition.
• Define, design, build, and scale repeatable Marketing and Sales playbooks, competitive programs, and high-quality technical content, ensuring they are aligned with corporate marketing objectives, brand guidelines, and product value proposition.
• Lead customer and prospect segmentation initiatives by continuously enhancing ideal customer profiles (ICPs) and buyer personas. Partner closely with demand generation teams to develop and execute highly targeted, compelling interconnection marketing campaigns.
• Create a structured competitive reporting framework, to deliver regular insights and strategic readouts to Marketing leadership and key stakeholders.
• Promote and demonstrate the behaviors consistent with CoreSite's Culture and Core Values.

Knowledge, Skills & Abilities:

• Ability to thrive in a hybrid work environment, with regular on-site presence of up to two days per week.

• Flexibility to travel up to 25%, with the potential for increased travel or in-office presence as business needs evolve.
• Strong understanding of cloud, network, and/or colocation solutions, with the ability to translate technical concepts into customer-facing value.
• Excellent interpersonal, verbal, and written communication skills, with the ability to articulate complex concepts clearly and concisely to diverse stakeholders.
• Proven experience creating a wide range of marketing assets, including compelling sales enablement materials, clear and concise presentations, battlecards, demo videos, event/webinar content, and integrated marketing campaigns to support new product introductions.
• Data-driven mindset, with the ability to leverage data analytics and insights to shape strategy and consistently exceed key marketing metrics.
• Excellent organizational, analytical, and quantitative skills, with strong attention to detail and the ability to manage multiple priorities and deadlines in a fast-paced, dynamic environment.
• Skilled in building strong cross-functional relationships, with the ability to collaborate effectively across teams and align with stakeholders across multiple U.S. markets.
• Highly collaborative and execution-oriented, with a willingness to execute on and drive tactical initiatives forward.
• Confident public speaker, capable of delivering effective product presentations to audiences of all sizes.
• Adaptable and proactive, with the ability to take ownership of new projects and lead effectively in ambiguous or evolving environments.

Education/Experience:

• Minimum of 5 years of experience in product or solution marketing, preferably within the technology, cloud, networking, or data center industries.
• Experience with Salesforce and HubSpot preferred; familiarity with other marketing automation and CRM tools is a plus.
• Experience developing product positioning, messaging, and technical content to support GTM strategies across diverse product portfolios and multiple target customer segments.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to handle or feel objects; reach with hands and arms; climb stairs; balance; stoop or kneel; talk and hear. The employee must occasionally lift and/or move up to 25 pounds. Ability to travel is required.

Compensation:

Compensation for this role includes a base salary between $104,000 and $121,000 annually. This role is also eligible for an annual bonus and equity, based upon individual and company performance.

Posting Timeline: This position is expected to be open for applications through June 15, 2025.Not only does CoreSite have a fun, team-focused work environment, but we also offer great benefits to all employees regularly scheduled to work more than 20 hours a week!

• First-day medical insurance through Cigna with generous premium cost coverage
• Dental insurance through Delta Dental
• Vision insurance through VSP
• Telemedicine through MDLive for Cigna
• Healthcare and dependent care flexible spending account (FSA) plans
• Health saving account (HSA) plans for employees participating in the High Deductible Health Plan
• Life, AD&D, short-term disability, and long-term disability insurance fully paid by the company
• Voluntary coverage benefits for supplemental life, critical illness, accident, and hospital insurance
• First-day eligibility for 401(k) savings plan through Fidelity, which includes an attractive matching company contribution with a 5% company match
• Discretionary annual bonus and equity incentive plan
• Employee stock purchase plan (ESPP) with a 15% discount
• 16 days of paid time off (PTO)11 paid company holidays and additional floating holidays
• Additional paid time off for school events, elder care, volunteering, bereavement, jury duty, voting, parental leave and disability leave
• Free parking or a company contribution toward a public transit pass

Additional Perks

• Wellness Reimbursement Program: Yearly stipend of $500 for employees and $300 for dependents, up to $800 total for the family
• Wellness Incentive Program: Participate in various wellbeing activities to earn up to $450 per year in cash incentives
• Cell Phone Reimbursement: Monthly cell phone reimbursement for approved positions
• Educational Reimbursement Program: Work-relatedlearning and development with reimbursement on qualifying degree programs, up to $5,250 per year
• Giving Back: Charitable donation matches up to $5,000 per year and nominate organizations for Company Foundation grants
• Financial Management: Access to financial coaching, digital tools and services to manage and pay student loan debt quicker
• Pet Insurance: Keep your furry friends healthy and happy
• Family Planning: Benefits and services related to fertility, pregnancy, menopause, adoption and surrogacy
• Employee Assistance Program: 24x7 service to support family, work, money, health, legal and lifechallenges
• Counseling and Caregiving Programs: Including access to mental health services, licensed counselors, and caregiving tools including membership for finding care.
• Referral Bonus: Receive a $3,000 cash bonus if referred candidate is hired and meets eligibility requirements
• Discounts: Discounts, cash back offers and perks on thousands of brands
• LinkedIn Learning Membership: Support your development when accessing LinkedIn's online library of courses and videos

General Statements -

Applicants must be currently authorized to work in the United States on a full-time basis. The employer will not sponsor applicants for work visas.

Please note that all offers of employment are contingent upon the successful completion of a background check and, where permitted by law, a 5-panel drug test conducted after the offer letter is signed, which will screen for THC, opiates, PCP, cocaine, and amphetamines. Thank you for your understanding and cooperation.

Applicant Privacy Notice: CoreSite is committed to protecting the privacy and security of personal information submitted by applicants. The California Consumer Privacy Act (CCPA) requires us to provide you information about our personal information handling practices. As a result, we're providing this Privacy Notice that describes how we collect, use, share, and update personal information from individuals who wish to be considered for employment with CoreSite. To read the Applicant Privacy Notice, please go to https://www.coresite.com/applicant-privacy-notice.

Unauthorized reproduction or distribution of this job posting on external sites is prohibited without prior written consent from CoreSite. We are not responsible for any postings or offers not originating from our official channels or approved partners.