The Marketing and Leasing Specialist (MLS) is an integral role for implementing and executing marketing and leasing efforts nationally. This role primarily consists of developing and implementing marketing and leasing strategies at various properties. The MLS collaborates with and reports to a Senior Marketing & Leasing Specialist, who also travels nationally to support properties. This role is built to assist sites with hands on task completion and drives a successful and creative vision at each respective property they are supporting. Reports to: Senior Marketing & Leasing Specialist Direct Reports: None Travel:Position will require heavy travel; approximately 90% Roles and Responsibilities: The duties listed below are an outline of the Marketing and Leasing Specialists responsibilities and should not be considered an all-inclusive list. As the needs of the Landmark marketing department change, so may the responsibilities assigned to the Marketing and Leasing Specialist. Marketing and Leasing Management: Identify on-site needs, establish professional relationships and complete initiatives/tasks that will assist the onsite team in retaining current residents and in converting prospects to residents.On-Site Support: While working collaboratively with the RD/RLMM and CM/LMM, provide on-site support and consultation for all property marketing and leasing efforts. Ensure a roll up report of the initiatives given and accomplished is emailed to regional team and above immediately upon the end of each assignment.Market Evaluation: Review market trends and consult with RLMM to develop a plan to adjust marketing strategies as needed. Shop competitors and be keenly aware of marketing/leasing movement within the assigned portfolio/city.Campus/Community Networking: Develop and foster relationships within the community and at the university, in efforts of branding the community and creating meaningful relationships with those who may have a positive impact on leasing.Campaign Roll-Outs: Assist with implementation of all New Lease and Renewal campaigns; including, but not limited to, Lease Launch days, resident/prospect contact & follow up, event planning, etc.Social Media: Review social media effectiveness through the evaluation of engagement, analytics and follower feedback.Evaluation of Processes: Review lease flow and document integrity within Entrata and other additional systems, should they apply, to ensure compliance with policies and procedures of Landmark Properties. Work collaboratively with the CM/LMM to find areas that may need additional training and oversight. Conduct a corporate site visit inspection when visiting a property in order to report areas of improvement and success to the RLMM and RD.Training: Assist in the learning and development of Leasing & Marketing Managers, as well as Community Assistants, through the facilitation of LEASE training and additional instruction.Role Knowledge: Assist properties in an interim Leasing & Marketing Manager Role during hiring transition periods and/or position vacancies. Skills and Characteristics of a Landmark MLS: Time Management: Completes projects ahead of deadlines and prioritizes projects based on site and departmental needs.Competitive: Possesses the desire to create win-win scenarios within the workplace. Strives to be the best professional, the best teammate & produce the best results in the industry.Adaptability: Accepts changes in the work environment, manages competing demands and handles unexpected events.Self-Starter: Initiates tasks and delivers to full completion while producing results, all with minimal supervision.Goal Oriented: Sets and achieves both personal and departmental goals.Integrity: Performs all job functions in an ethical manner.Communication: Communicates with the property teams and RLMM in an effective manner to facilitate productive and professional conversations.Technologically Savvy: Possesses strong internet, word processing, spreadsheet and social media skills relevant to the job.Entrata experience highly preferred.