Director of Convenience (Sales)

About Us:
Trilliant Food & Nutrition is a leading, vertically integrated manufacturer of premium coffees and powdered beverages, proudly headquartered in Little Chute, Wisconsin. With a legacy rooted in quality, innovation, and service, Trilliant delivers branded and private label solutions across retail, foodservice, and e-commerce channels.

Horseshoe Beverage Company, based in Neenah, WI, is a leading ready-to-drink beverage manufacturer dedicated to delivering an exceptional beverage experience. By combining industry-leading talent, cutting-edge equipment, and a vertically integrated supply chain, we drive innovation and consistently deliver the highest quality products to our customers--first and fast.

Our brand portfolio includes Victor Allen's®, Dutch Bros® beverages and Nurri™, our better-for-you protein beverage line. We are passionate about beverages - and about building a team that's just as energized. We invite you to explore opportunities at Trilliant or Horseshoe, to see if your talents and career aspirations may fit with our openings.

Our Core Values:

Diversity and Inclusion at Trilliant and Horseshoe:
We believe talented, great people are the building blocks of our success. We believe in finding the right people, with the right attitude, and providing them with opportunities to excel.

Position Overview:
We are seeking a Director of Convenience to drive growth and execution for our Ready-to-Drink (RTD) beverage portfolio within the convenience channel. This role will focus on branded opportunities in Coffee and Protein Beverages and requires a motivated, entrepreneurial leader with deep knowledge of the convenience retail landscape. The ideal candidate brings a strong track record in beverage sales, thrives in a fast-paced environment, and is energized by building strong customer relationships and executing against ambitious growth targets.

Responsibilities:
· Develop and execute strategic sales plans to grow Trilliant's RTD beverage presence within the convenience and gas channel.
· Cultivate and manage key accounts, distributors, and broker relationships to drive sell-in and sell-through performance.
· Lead new business development efforts, identifying growth opportunities across our platform of brands
· Collaborate cross-functionally with Marketing, R&D, Supply Chain, and Finance to support product launches, promotions, and pricing strategies.
· Deliver on revenue, distribution, and profitability targets while ensuring alignment with broader company goals.
· Provide accurate forecasting and reporting on sales performance, competitive activity, and market trends.
· Represent Trilliant at key industry trade shows, distributor events, and customer meetings.
· Serve as a brand ambassador, effectively communicating the value of Trilliant's RTD offerings to both internal and external stakeholders.

Qualifications:
· Bachelor's degree in Business, Marketing, or related field; or equivalent experience. Master's is a plus.
· 5+ years of sales experience in the beverage industry, with a strong preference for RTD and convenience channel experience.
· Demonstrated success in account management and new business development in a CPG environment, required.
· Strong understanding of the convenience retail landscape, including category dynamics, broker experience, distributor networks, and merchandising strategies.
· Excellent communication, negotiation, and presentation skills.
· Data-driven mindset with strong analytical and forecasting abilities.
· Ability to travel up to 50-75% of the time.

Hours, Location and Pay:
We offer a competitive base pay rate and comprehensive benefits package for full-time employees. This role works standard business hours with occasional travel required to our Little Chute, WI manufacturing facility.

Physical and Mental Demands:
· While performing the duties of this job, the employee is frequently required to sit, hear, use hands to type data, use a personal computer and telephone. This employee may occasionally have to operate business machines and lift and/move up to 50 pounds.
· Specific vision abilities required in this job include close vision and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
· Mental demands include multi-tasking, decision making, problem solving, comparing, copying, computing, compiling, analyzing, coordinating, and synthesizing data.
· Potential for exposure to chemicals, heights, loud noises, mechanical equipment, wet environments, and other potential hazards exists.

Safety Statement:
At Trilliant and Horseshoe, safety is every employee's first responsibility. We expect all employees to adhere to all safety practices, have the moral courage to stop other individuals from performing unsafe acts, and immediately report unsafe conditions.

Disclosures:
· The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
· Responsible for following food safety/regulatory policies and procedures, executing responsibilities as identified in standard operating procedures, and reporting food safety/regulatory concerns to the Production or Quality Manager.
· Trilliant Food & Nutrition and Horseshoe Beverage Company are Drug Free Workplaces. All applicants are subject to a drug screen and background check as a condition of employment.
· Trilliant Food and Nutrition and Horseshoe Beverage participate in the E-Verify process.
· EEO/AA including Vets and Disabled
· If you need a reasonable accommodation for any part of the employment process, please contact us by email at HR@trilliantfood.com and let us know the nature of your request and your contact information.
· Trilliant Food and Nutrition and Horseshoe Beverage are Equal Opportunity Employers.
· The principles of the OECD and UN have been taken into consideration and used as guidance in our human rights practices and procedures.