Omni Shopper Marketing Specialist (Finance)
Job Description:
Omni Shopper Marketing Specialist
Chicago, IL
Hybrid
The Omni Shopper Marketing Specialist will help drive the business by executing best in class shopper marketing programs with our top retailers for our Mars Food & Nutrition Brands. The Omni Shopper Marketing Specialist will also lead e-commerce content development and content syndication. Lastly, this role will serve as the liaison to our Canadian Omni team. This role will work closely with our internal and external partners.
What are we looking for?
- 2+ years of experience in Shopper marketing and/or Digital marketing
- Bachelor's degree required in marketing or business-related field preferred, MBA degree nice to have
- Experience working in a cross functional matrix organization
- Previous experience supporting two or more diverse functions including Sales, Shopper Marketing or Insights within a Consumer Package Goods company is preferred.
- Strong knowledge in Microsoft Office Suite
- Proficient and experience with syndicated data (AC Nielsen / IRI / Spectra/Retail Link preferred).
- Strong verbal and written communication skills
- Stakeholder management
What would be your key responsibilities?
- Create Omni Shopper Marketing solutions that deliver profitable sales growth for the customer. These solutions should include shopper expertise and insights across products/assortment, placement and everyday shelving, pricing, promotions and merchandising
- Influence Annual Account Business Planning by partnering with sales account managers and providing actionable shopper insights and solutions that support growth objectives for the customer, company and category
- Work with our retail media agency on retail media strategy and execution for our key customers
- Monitor and analyze program performance metrics and efficiently communicate key findings of programs to Sales and other cross-functionals
- Effectively manage relationships with internal cross-functional teams, agency partners, and others to execute programs
- Manage the e-commerce content creation process across our portfolio of brands ensuring images and copy are in adherence to PDS best practices.
- Support NAMs in uploading content and images into customer portals where syndication is not applicable.
- Maintain data syncing to customers in Salsify and maintain data pipeline between Aprimo, Salsify & Syndigo.
- Provide recommendations and execute strategies for content development and website updates in coordination with SEO goals
What can you expect from Mars?
- Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Mars does not sponsor visas for this role. This position is not eligible for relocation benefits .
#LI- MS1 #LI-Hybrid
The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience.The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits.Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
The pay range listed is applicable to IL:USD 81,944.00 - USD 112,669.00
