Guardian Life Insruance
Digital Marketing Content Writer (Finance)
Candidate Responsibilities
The Digital Marketing Content Writer will develop Guardian's Government and Commercial Markets web presence through digital marketing campaigns and website content that align with Group Marketing's strategies, products, and segments. This is a hands-on role that requires strong digital content writing and strategy expertise. The ability to translate detailed creative briefs into web-based campaigns and content that targets our primary target audiences is the key to success in this position.
The Digital Marketing Content Writer will work with the digital, content, and marketing teams to understand current initiatives and reflect priorities on a marketing content calendar. This role will also be responsible for obtaining and documenting compliance for all digital marketing content.
Specific responsibilities include:
Monitor Content and Campaigns: Focus and analyze the data and metrics for written content and campaigns that will help the Digital Marketing Team improve on awareness, engagement and conversions of our target audiences. Effectively integrate learnings / implications into future marketing content and campaigns. Ensure overall quality and consistency of value proposition is incorporated in all communication touch points. Effectively resource content development projects within budget parameters.
Reporting Relationships
This position reports to the Marketing Manager, Digital Marketing Lead who reports to the Second Vice President, Group Marketing. Candidate Qualifications
Competencies/Skills
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