Healthcare Marketing Lead Analyst (Campaigns, Digital, Content) - Scottsdale - Hybrid (Finance)
Evernorth Care Group - Marketing Lead Analyst
Position Summary
Reporting to the Evernorth Care Group Senior Marketing Manager, the Marketing Lead Analyst will be responsible for the development and execution of marketing programs supporting the 18 health centers, including the development of collateral, provider marketing campaigns, center events support and website updates. Additionally, this position will provide support to the marketing team and business partners on member outreach, broker marketing and customer acquisition programs.
The Lead Analyst will have experience in the development and execution of marketing campaigns, including experience writing briefs, providing creative direction to designers and copywriters, and partnering with legal and compliance teams. Traditional marketing competencies targeted messaging strategies, and understanding of branding, and experience with multi-channel creative execution are essential.
In addition to the development of marketing campaigns and collateral, the Lead Analyst will also have accountability for assisting with the enhancement of our websites and the development of digital content. Finally, the Lead Analyst will also support the marketing team and business partners with collateral and promotional item fulfillment.
The successful candidate for this role will be a self-directed, proactive individual who is able to work effectively in a highly-matrixed organization and is comfortable in a fast-paced, changing start-up environment.
Duties and Responsibilities
• Support the development and production of marketing collateral and maintain existing patient materials
• Coordinate the development of direct mail patient marketing campaigns focused on retention and acquisition (e.g. Birthday, Preventive, Affiliation Letters), partnering with internal and external creative resources to ensure successful execution of the campaigns
• In partnership with key business resources, support the development and execution of health center events (e.g., grand openings/re-openings)
• Assist with the development and execution of website updates and provider directory management; partner with enterprise digital team to secure and monitor key performance indicators/metrics
• Provide general support for the marketing team (e.g., promotional quotes/ordering and distribution and fulfillment requests)
Ideal candidates will offer
• Bachelor's degree
• Minimum of 4+ years of progressive marketing experience
• Health care industry experience, with provider and consumer marketing experience preferred
• Experience coordinating internal and external creative agencies
• Outstanding project management skills; able to meet multiple project deadlines
• Strong attention to detail
• Able to work individually as well as part of a team
• Ability to meet deadlines with minimal supervision, and skilled at multi-project management
• Strong writing/grammar skills
• Proficient interpersonal and presentation skills
• Ability to work 3 days a week from an Evernorth Care Group office, as directed by the business
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About The Cigna Group
Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we're dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.
