Vice President - Marketing & Public Affairs (Marketing)
Who we are:
ACR is a progressive membership organization representing nearly 40,000 medical specialists in radiological care. As a member of our team, you will join a world leader in patient-centered care advocacy, policy and clinical research, quality and safety. Our culture encourages innovation, diversity, integrity and leadership. A nonprofit 501 (c)(3), ACR (the American College of Radiology) has over 500 purpose-driven employees in the Greater Washington, DC and Philadelphia region.
We are seeing energetic and innovative individuals to further reinforce our core purpose of serving patients and society by empowering members to advance the practice, science and professions of radiological care.
If you share our core values of: Leadership ⋅ Integrity ⋅ Quality ⋅ Innovation, we want you on our team!
The VP of Marketing & Public Affairs is an opportunity to join a high-performance organization that is leading its medical profession during dynamic and positive change. The position is responsible for continuously refining strategy for marketing services and events, and for major public affairs issues, including health equity, patient safety and access to care. Major responsibilities:
Executive Leadership
- Support the organization's vision, values and operating principles
- Manage the organization's brand and brand extensions
- Participate in organizational management across departments
- Daily interaction with board members, executive leadership and colleagues from other medical organizations
- Support compliance of processes, polices and systems
Marketing
- Lead marketing directors to help identify and realize desired member/customer engagement (annual goals, campaigns, road map reporting, delivering on time/quality work within budget, managing client expectations)
- Assist in overseeing strategies and programs for clients managed by direct reports
- Oversight of the marketing technology platform, budgets, staff resources and department administration
- Able to interpret, analyze and report on key performance data in support of strategy and strategic plan
- Identify opportunities to deeper engagement by serving as a trusted advisor and a strategic resource for clients
Public affairs
- Contribute ideas for the organization's thought leadership activities
- Counsel leadership on public position statements, press releases and media outreach, including trade and lay press
- Daily collaboration with the public policy team on legislative and regulatory issues
- Crisis communications management
Direct Media
- Ensure adherence to social media, privacy and compliance polices
- Advise leadership on appropriate responses to outliers
- Ensure best practices for social media platforms, blogs and multiple websites
- Advise on web content management and design
Team Management
- Assist in recruiting and coaching team members
- Provide resources and training for continuous improvement and skill development
- Daily team advising and supervision
- Monthly/weekly staff planning and progress tracking, including timely communications to leadership
Requirements
- Bachelor's degree, MBA and CAE certification desirable
- 20 years of experience in integrated marketing communications, public relations, journalism, and staff management
- Proven expertise in crisis and issue navigation and management
- Knowledge of marketing best practices and marketing technology: Marketo, Salesforce, Tableau, Zoom, Confluence, Asana, MS Office, Outlook 365, Teams
Characteristics
- Confident, well informed, diplomatic
- Able to stand up for ideas and know when to back down
- Curious, resourceful, adaptable
- In tune with current best practices
- Able to learn complex issues quickly and thoroughly
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ACR offers a rewarding employee experience: innovative culture, professional growth potential, competitive compensation and an exceptional benefits package, including a defined contribution pension plan, 403(b); generous paid time off package; insurance plans with the leading providers; flexible spending; tuition reimbursement; training opportunities; and wellness reimbursement.
To learn more about ACR's rewarding employee experience, culture, and benefits, visit https://www.acr.org/About-ACR/Work-With-Us
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
See job description