Publix Super Markets, Inc.
Consumer Insights Analyst - Marketing, Lakeland (Administrative)
Additional responsibilities include:
• providing analytical and logistical project support on consumer insights research projects that are led by a Consumer Insights Project Manager (CIPM) in order to ensure the accomplishment of key milestones and delivery against project scope
• assisting the Consumer Insights Project Managers/Senior PMs in the design and development of assigned consumer insights research projects from project scope development through presenting final results
• providing key support to other associates on the Consumer Insights team for producing research reports, recommendation documents, position papers, presentations and other key deliverables
• conducting ad hoc and post hoc (statistical) analyses on custom and/or tracking studies in order to fully leverage data sources and uncover key insights
• ongoing management and maintenance of a proprietary online customer panel of Publix customers who have been invited to join a community with the intent of providing Publix with feedback on our products and services
• monitoring secondary research sources and integrating research study findings as it pertains to the custom studies being conducted
• dedicating time to Marketing innovation and quality improvement
• managing special Marketing related assignments, which can include but is not limited to: project management, executing reporting and presenting results to executive leadership