RB LLC
Brand Manager - Nutramigen Infant Formula (Finance)
Parsippany, NJ
Competitive Salary & Excellent Benefits Package The Brand Manager is responsible for the ideation, creation and development of Nutramigen through the achievement of specific growth objectives in the Specialty Infant Formula category at Reckitt. This role is also responsible for leading Nutramigen in tactical, execution and activation strategies across the HCP and Consumer journey to drive recommendations and purchase. The Brand Manager will play a key role in supporting the development of the overall category strategy and is expected to drive the growth of his/her assigned brands through excellent marketing execution and P&L management. This position will also include line management responsibility for an Associate Brand Manager.Focusing on a dedicated market in the USA, you'll make your mark by making sure we do the same. You'll:
• Take an ambitious country commercial strategy and put it into action • Work with everyone from supply and sales to area and finance • Work in close co-operation with the Medical Sales & Marketing team, Trade Marketing team, Media team, Innovation team and Supply Chain Team to identify customer needs / opportunities, develop pricing and distribution strategies in line with medical and trade promotions for Nutramigen • Develop and execute commercial plans for both HCP and Consumer audiences • Support promotional strategies • Accountable for marketing budget on assigned brands • Implement market copy strategy for brand and ensure adaption possible for category across area • Partners with media / consumer and market insights to implement media strategy and plans • Come up with your own business development initiatives • Deliver the kind of growth we need to stay at the top of the pile!
You'll succeed because...
...you're a natural marketer. You:
• Are comfortable working in a high-speed, high-uncertainty environment where trail-blazing thinking and risk taking are encouraged • Are self-motivated, flexible and take the initiative to do what's needed • Are a proven strategic thinker, with a background in brand planning and activation • Have a bachelor's degree, an MBA a plus but not required • Have solid experience in development of strategy for Brand and Brand planning • Have worked in an FMCG setting before and preferable with HCP Marketing experience • Have a minimum of 4 years' experience in brand • Have proven leadership skills and experience • Have excellent analytical skills • Very strong verbal/written communication skills
You'll love it because...
...you'll have the freedom to make a difference. You'll put your own ideas into practice. The products you help us get out there will allow people to live healthier lives and have happier homes. And our dynamic, ownership-driven culture will bring the very best out of you, every day.
Equality In return Reckitt offers very competitive salaries with excellent benefits and the chance to progress your career within a truly global organization.
Reckitt is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.
Nearest Major Market: New York City
Nearest Secondary Market: Newark
Job Segment: Medical, Healthcare