Inmar, Inc
Client Development Manager, Digital (Remote Opportunity) (Biotech)
The Client Development Manager, Digital is responsible for driving digital strategy and execution of his/her assigned CPG clients' digital promotions. In close coordination with Sales, he/she will meet and exceed revenue targets and client goals for digital load to card offers (including targeting & analytics). He/she will ensure that clients maintain a high level of satisfaction with the services and products that Inmar delivers. The Client Development Manager, Digital will monitor performance to optimize and refine CPGs' digital promotions, as well as create internal benchmarks and expectations and work with cross-collaborative teams to help build upon, refine, define, and improve the LTC platform.
Primary Accountabilities:
Influence (40%)
Work closely with internal Client Development Directors (CDDs) on CPG clients' digital promotions strategies, ongoing contract management, contract renewal and expansion opportunities
Develop recommendations and execute promotional programs that align with overall client KPIs and/or individual campaign goals; must be able to articulate and defend strategy
Create compelling client-ready assets to motivate and inspire stakeholders, focusing on the clear and concise communication of data-driven recommendations
Establish and develop trusted, long term relationships with assigned client(s)
Develop holistic view of clients' business including in-depth knowledge of marketing plans, objectives, strategies, and challenges
Manage internal and external communications, garnering support and getting appropriate buy-in across teams
Work with multiple departments at Inmar and the clients (e.g., Sales, Operations, IT, Promotion Analytics, Marketing, Reporting, Agencies, etc.) to execute digital campaigns, understand trends of the business, identify and seize new opportunities to grow revenue, and resolve any potential issues
Strategic (35%)
Develop and monitor campaign metrics to support efficient assessment and optimization of digital promotions, making informed and timely recommendations to enhance performance against client KPIs
Deliver post-event analysis with holistic campaign recap and actionable insights and recommendations for future programs and opportunities
Maintain expertise on industry trends, technology, best practices, and regulations of relevance to digital promotions
Obtain “expert” level understanding of Inmar's Media & Data platform solutions, while thoroughly understanding clients' strategic goals and objectives - and translate how Inmar's products and solutions align with those objectives
Ensure the client understands the value of the services available and being received to ensure renewals with increased value to the company.
Administrative (25%)
Maintain and utilize current sales materials, as well as ongoing updates to products, tactics, features, etc.
Manage status tracking of estimates/proposals, currently live offers, purchase order information, and reporting
In consultation with sales, ensure accuracy of Salesforce.com entries/Opportunities for Load to Card offers
In collaboration across Inmar cross functional teams, support development and refinement of the Load to Card product and sales materials (i.e. case studies)
Manage travel expenses and budgets, in line with Inmar policies
Performs other duties as assigned
Required Qualifications:
Bachelor's Degree in Business, Marketing, Communications, or related industry
Minimum of 3-5 years of experience in marketing, partner management, digital media and/or CPG Account Management
Experience in data-driven strategic planning
Excellent written and verbal communication skills
Strong project management skills; acute attention to detail and organization
Ability to prioritize and manage multiple tasks requiring follow-up and meeting deadline(s); must thrive in a fast-paced, dynamic atmosphere
Experience with data sources and visualization tools preferred
Proficient in Microsoft Office (especially PowerPoint and Excel) and Google Suite
Ability to travel up to 30%
Required Individual Competencies:
Adaptability: Responds to change with a willingness to learn new ways to accomplish work objectives with a positive attitude.
Emotional Intelligence: Possesses emotional self-awareness to identify and manage emotions, maintain composure through stress and anxiety, and recognize the emotional responses of others in order to understand the client's needs and adapt the message.
Accountability: Sets clear goals, objectives, expectations, and responsibilities and monitors the process, progress and results to hold self and others accountable for measurable actions and results.
Communication: Giving and receiving messages and information in written, oral, and visual formats in a clear and concise way for a complete understanding of meaning and intent.
Influence: Uses appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.
Negotiation: Effectively exploring alternatives and positions to reach outcomes that gain the support and acceptance of all parties.
While performing the duties of this job, the associate is:
Safety:
As an Inmar Associate, you: