Marketing Communications Coordinator (Creative Design)

Birkey's Farm Store has served Illinois and Indiana since 1954 with product support that's second to none. As the needs of our customers have changed over the years, we've added the resources required to serve them. What was once an operation in a small shop has grown to a network of 18 locations and 400+ employees. This continued investment in people, infrastructure, technology, and tooling has enabled Birkey's to become a leading dealer for Case IH Agriculture and Case Construction Equipment. The company, headquartered in Champaign, Illinois, owns and operates a network of full-service Case IH agricultural and Case construction equipment stores throughout Illinois and western Indiana. The Birkey's network serves the Illinois communities of Annawan, Arthur, Bloomington, Casey, Galesburg, Gibson City, Henry, Hoopeston, Macomb, Mattoon, Newton, Oakland, Polo, Prophetstown, Shelbyville, and Urbana, as well as Williamsport, IN.

ABOUT THE MARKETING COMMUNICATIONS COORDINATOR POSITION

Birkey's is looking for a Marketing Communications Coordinator who can grow and nurture our brand. The successful applicant is extremely tech-savvy, a whiz in Adobe Creative Cloud, loves to photograph events, can write a good story, and can manage our social media calendar.

** We will only consider candidates who have at least 5 years of experience in marketing and are proficient with Adobe Creative Cloud and all social media platforms. Candidate must be comfortable or able to quickly learn Active Campaign, ClickFunnels and other digital marketing tools.

YOU'RE PERFECT FOR BIRKEY'S IF...

• You have impeccable attention to detail.
• You are tech-savvy, love the Apple ecosystem, and have strong experience with Adobe Creative Cloud.
• You are comfortable/or able to quickly learn the following tools: Microsoft Office 365 tools, Active Campaign, ClickFunnels, WordPress, TypeForm.
• You are excellent with quality control and managing content on all social media platforms.
• You have a project management skillset.
• You are a self-starter and eager to take initiative, but can easily collaborate with team members.
• You have personally invested in self-development.
• You have a big-picture mindset and are forward thinking.
• You can handle direct communication. 
• You are efficient and succinct.
• You are dependable and understand the value of time and meeting deadlines.
• You take ownership and pride in your work.
• You have impeccable follow-through and always close loops.
• You have a positive, high-energy attitude and “get it done” mindset.
• You are proactive - always thinking two steps ahead.
• You are resourceful and bring solutions to the table.
• You are flexible for additional hours and travel as needed.

RESPONSIBILITIES

Social Media + Email Marketing

• Manage the promotional calendar. Ensure we always have 30 (and ideally 60) days of content ready to go (e.g., coordinating with local stores to gather content, design documents to share as posts, etc.)
• Ensure posts are made daily.
• Engage and respond with all followers' comments/questions.
• Maintain internal tracking of success of our social campaigns.
• Create images/documents- must be strong in Adobe Photoshop.
• Design cover photo and format articles to be shared.
• Prepare, test, and schedule broadcast emails 1x/week.
• Update existing Active Campaign automations and campaigns as necessary.
• Ensure links are always working and all graphics are professional.

Print Media

• Coordinate design, printing, and mailing of content for both print and online.
• Assist stores in creating ads, flyers and other promotional/marketing materials.
• Place orders for printing and ensure the job specifics are correct for in-house and public use.
• Organize and maintain all project assets used for printed materials.
• Package and prepare files for release to printers. Conduct press checks.
• Stay up to date with new production techniques and design trends through research and education.

This organization reserves the right to revise the essential position functions as the need arises.

QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:  

5 years of experience in marketing and are proficient with Adobe Creative Cloud and all social media platforms. Candidate must be comfortable or able to quickly learn Active Campaign, ClickFunnels and other digital marketing tools.

The individual should have a steady work record and must be able to perform each of the essential position functions.

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to get around the corporate office for various tasks.
• The employee would normally lift or move up to 10 lbs. and occasionally lifts or moves up to 50 lbs.
• Ability to tolerate up and down movement with bending or stooping including reaching above and below shoulder height with arms and hands.
• Ability to sit/stand for extended periods of time.
• Ability to operate equipment as necessary.
• Must meet health assessment requirements.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is occasionally exposed to dust and noise.
• The noise level in the work environment is usually moderate.
• While performing duties, the employee will be subject to indoor heating and air conditioning conditions.
• While performing the duties of the job, the employee will perform extensive keystroke tasks.