Lead of Digital Marketing Strategy (Marketing)

We are seeking a strategic and results-driven Lead of Digital Marketing to strategically execute our digital marketing initiatives, drive e-commerce sales, customer acquisition, and brand growth. The ideal candidate will have a proven track record of developing and executing integrated digital marketing strategies, with expertise in e-commerce sales, website performance, digital media strategy, SEO/SEM, email marketing, and customer engagement. This role will be instrumental in increasing online conversions, improving customer engagement, and driving revenue growth.  Join Schurz Broadband Group today!

Job Type: Full-time 

Rate: $150,000-$190,000/year

Location: Remote

Primary Responsibilities Include:

• Develop and execute strategies to increase e-commerce sales, customer acquisition, and customer lifetime value (CLV) across Schurz properties.
• Optimize the customer journey and conversion rates on the website through continuous A/B testing, UX/UI improvements, and personalization strategies.
• Develop and manage compelling messaging through website, e-commerce and digital channels.
• Partner with product and technology teams to ensure website architecture supports SEO best practices and delivers a seamless customer experience.
• Lead the development and execution of performance marketing campaigns (paid search, display, social, programmatic, and affiliate marketing) across all 6 locations to drive acquisition and engagement.
• Manage and optimize media spend to ensure maximum ROI across all channels.
• Identify and test emerging digital channels and strategies to enhance customer reach and engagement.
• Develop and implement comprehensive SEO strategies to increase organic traffic and search rankings.
• Manage paid search campaigns (SEM) to drive high-quality traffic and optimize cost per acquisition (CPA).
• Conduct competitive analysis and keyword research to inform content and advertising strategies.
• Develop and execute data-driven email and CRM strategies to increase acquisition and retention.
• Lead segmentation, automation, and personalization strategies to improve email open rates, click-through rates, and conversions.
• Analyze customer behavior, market trends, and competitive insights to optimize campaign performance.
• Utilize data to identify opportunities for growth and areas of underperformance.
• Collaborate across multiple locations with field marketing to develop specialized skill sets.
• Work directly with agencies of record to drive results and achieve implementation target dates.
• Build cross-functional relationships with product, customer experience and sales teams to align digital strategies with business objectives.

You will need to have:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 7–10+ years of experience as a leader in digital marketing with a focus on e-commerce, media strategy, and customer acquisition.
• Proven track record in driving significant revenue growth through digital channels.
• Strong understanding of performance marketing, attribution modeling, and customer segmentation.
• Expertise in SEO, SEM, email marketing, and digital advertising platforms (Google Ads, Meta, LinkedIn.).
• Experience with web analytics tools (Google Analytics, Adobe Analytics) and data platforms (CDP).
• Excellent leadership and communication skills with the ability to collaborate across teams.
• Experience in fiber internet or telecommunications industry with both B2C and B2B
• Strong analytical mindset with experience using customer data to inform decision-making.
• Ability to thrive in a fast-paced, high-growth environment.

Benefits:

• Family Medical (3 plans to choose from), Dental and Vision
• Company funded HSA
• Company Paid Short Term Disability
• Company Paid Long Term Disability with Voluntary option
• Company Paid Parental Leave
• Company Paid Life as well as Voluntary policies
• 401(k) with generous company match
• Paid Time Off
• Volunteer Paid Time Off
• Paid Holidays

When you join Schurz Broadband Group...

You'll be joining an award-winning company and team.  We also believe in giving back to the community and we want our employees to have the opportunity to do so.  We provide an environment that gives each employee the opportunity to nurture their gifts and achieve their potential.  For more information, go to www.schurzchoice.com. 

Schurz Communications and its subsidiaries strategic objectives:

• We will attract, invest in, communicate with, and retain top talent. 
• We will innovate, partner, experiment and create a better future together. 
• We strive to continuously improve operating performance to ensure sustained growth. 
• We will dynamically grow revenues by building and nurturing mutually beneficial and profitable customer relationships.

Physical Demands/Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job the employee is:

• Regularly required to talk and hear
• Required to use hands to type, handle objects and paperwork
• Required to use close vision and be able to focus
• Required to have a valid driver's license

The employee generally works in an indoor environment.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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