Communications & Mrkg Mgr (Finance)

The Communications and Marketing Manager plays a key role in advancing the University of South Florida's strategic priorities and elevating the university's national reputation. Based at the USF Sarasota-Manatee campus, this in-person role is part of the University Communications and Marketing (UCM) team and works closely with peers across the Tampa, St. Petersburg, and Sarasota-Manatee campuses to ensure alignment and consistency across the USF brand and support USF's position as a top research institution.
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This position blends compelling storytelling, media relations, digital content creation, and strategic communication. The ideal candidate brings the mindset and technical abilities of a multimedia journalist who is able to take a story from concept to final product by writing compelling content and capturing supporting photos, video, and other media to bring the story to life across multiple platforms and enhance the university's visibility.Bachelor's degree in communications, marketing, public relations, journalism, technical writing, digital media, or a related field with a minimum five (5) years of professional experience in communications, journalism, marketing, or related roles, or Master's degree in the fields listed above and three (3)years of experience, or equivalent combination of education and experience.

Strong writing skills and demonstrated ability to create news content, press releases, digital media and marketing copy.

Proficiency with AP Style and a strong understanding of journalistic standards.

Experience using Microsoft Office, content management systems (CMS), media monitoring tools, and social media platforms.

Ability to travel to other USF campuses and/or other locations as requested

Skills and Competencies

• Excellent writing and editing skills with the ability to tailor messaging for multiple formats and audiences.
• Strong project management skills and ability to prioritize multiple assignments.
• Independent judgment, initiative, and ability to work both independently and collaboratively.
• Discretion and professionalism in managing sensitive and confidential information.

FLSB1310 Equivalency:
4 years of directly relevant experience may be substituted for bachelor's degree.
6 years of directly relevant experience may be substituted for master's degree.

This position may be subject to a Level 1 or Level 2 criminal background check.

Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Contact the USF ADA Lead ( hr-ADA-Request@usf.edu ) to coordinate your accommodation request.Working at USF
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With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF's rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida's best large employers, ranked No. 1 among the state's 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.
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About USF
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The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF's Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu .Multimedia Storytelling
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• Serve as a multimedia journalist by writing, editing, and capturing content (photos/video) to create fully developed stories suitable for web, newsletters, social media, print and other channels.
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• Ensure stories include engaging visuals and multimedia elements to enhance audience impact and broaden reach.
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Content Development
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• Write creative, brand-consistent content for news articles, press releases, websites, magazines, presentations, and social media.
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• Coordinate the distribution of content across platforms, including email newsletters, web pages, and digital signage.
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Media Relations & Publicity
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• Respond to media inquiries and proactively pitch stories to secure positive coverage for the USF Sarasota-Manatee campus.
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• Coordinate press kits, editorial calendars, media lists, and analytics reporting to inform future story development.
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Strategic Communications
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• Work alongside campus leaders and UCM colleagues across all three campuses to develop and implement communications strategies aligned with institutional goals.
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• Contribute to the university's crisis communications planning and execution.
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Digital & Editorial Oversight
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• Manage news content on https://www.sarasotamanatee.usf.edu/ ensuring timely updates and alignment with USF's brand and messaging.
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• Assist in editorial planning and contribute to university publications
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• Provide proofreading, editing, and quality assurance across digital and print materials.
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Performs other duties as assigned.