Strategist, Integrated Marketing (Finance)
We are looking for a data-driven Integrated Marketing Strategist ready to apply their expertise in marketing planning and execution. You'll lead the development and execution of data-driven multi-channel campaigns to drive growth in brand awareness and generate leads. You'll leverage your 5+ years of experience in marketing planning, data analysis, and content creation to craft compelling customer experiences across touchpoints. In this fast-paced environment, you'll have the opportunity to make a real impact and grow your career alongside a passionate team.
You will have a track record for developing, managing, and reporting on marketing campaigns and offering marketing solutions to stakeholders across solutions/products to meet revenue goals. In addition, you will exhibit a deep understanding of markets and customers to lead go-to-market activity for a business unit solution area and demonstrate excellent leadership and project management skills.
The Integrated Marketing Strategist will coordinate and execute marketing campaigns. You will be working with a group of accomplished high-level professionals to deepen your knowledge and skills with an ever-expanding breadth of projects. You will apply your talent in communicating the value of Verisk solutions and enjoy collaborating and building relationships with colleagues and clients.
City(s): Jersey City, NJ, USA
Model: Full-time Hybrid 2 days a week in office
- Product & Solution Strategy - Owns the product positioning and messaging for multiple product lines; Participates in product roadmap discussions.
- Market & Competitive Intelligence - Conduct detailed market analysis to inform business decisions; Creates competitive analysis models.
- Customer Journey - Lead portions of customer journey optimization across all touchpoints; Creates internal positioning documents for key buyers that will be used to align on messaging.
- Marketing Strategy - Develops comprehensive multi-channel marketing strategies with defined targets and budget requirements.
- Messaging & Positioning - Create integrated messaging and promotional strategies across channels with minimal guidance that demonstrate in-depth knowledge of product and buyer.
- Sales Enablement - Collaborate closely with Sales and key marketing stakeholders to deliver compelling sales aids and consistent tradeshow experiences to create and advance sales pipeline opportunities.
- Campaign Development - Manage end-to-end campaign development, including performance tracking and post-campaign analysis.
- Marketing Analytics - Conduct marketing analytics to assess campaign performance and ROI.
- Thought Leadership - Understand the "big picture," taking initiative to deliver project assignments on time and budget while effectively navigating outside the formal span of responsibility.
- Bachelor's degree in marketing, communications, or a related field.
- 5+ years of strategic marketing and/or integrated marketing management experience.
- Extensive knowledge of marketing strategy across multiple channels.
- Proven track record of leveraging customer, market, and competitive insights to inform marketing decisions.
- Clear understanding of the modern marketing landscape, including digital marketing, demand generation, personalization, sales enablement/effectiveness, attribution reporting, and campaign management.
- Strong writing skills for marketing materials and experience in annual planning documents and other marketing deliverables.
- Successful track record of go-to-market campaign execution, cross-functional collaboration with teams, contributors, and stakeholders across various seniority levels.
- Detail-oriented with strong analytical and business problem-solving skills.
- Data-driven and results-oriented, with the ability to define and measure metrics to assess the impact of marketing efforts.
- Ability to rapidly prioritize and respond to changing business needs and external market dynamics.
- Ability to successfully operate in a hybrid work environment with in-office expectations of two days per week.
#LI-EA1
#LI-Hybrid
About Us
For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.
At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.
For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work® Certification, we've been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World's Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.
We're 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.
Verisk Businesses
Underwriting Solutions - provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision
Claims Solutions - supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences
Property Estimating Solutions - offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient
Extreme Event Solutions - provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.
Specialty Business Solutions - provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance
Marketing Solutions - delivers data and insights to improve the reach, timing,relevance, and compliance of every consumer engagement
Life Insurance Solutions - offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.
Verisk Maplecroft - provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger
Verisk Analytics is an equal opportunity employer.
All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk's minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.
https://www.verisk.com/company/careers/
Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
